Current Position

08/2014 - Present

Manager, Product and Business Intelligence
Upsight (Fuse Powered Inc. acq. by Upsight)
  • Manages a two member team and reports to Director of Product
  • Led evolution of Fuse Powered platform and SDK in agile environment with bi-weekly sprints
  • Launched Fuse Powered as unified player monetization platform in March 2015 including new SDK and responsive dashboard which led to a 67% increase in revenue
  • Wrote and optimized InfiniDB queries for new dashboard data visualizations
  • Provided data insights regarding ad performance and user behaviour used to guide and sell the Fuse Powered platform
Past Experience

03/2014 - 08/2014

Senior Business Analyst
Fuse Powered Inc.
  • Launched AdRally as standalone product in March 2014 which increased overall ad revenue 3x
  • Led the design and implementation of AdRally’s automatic mediation algorithm
  • Produced all wireframes and functional design specifications
  • Reported on user analytics and ad performance to provide app specific insights to account managers

02/2013 - 03/2014

Business Analyst
Fuse Powered Inc.
  • Responsible for monthly revenue processing and reporting of KPIs, ad performance, user analytics, and custom game reports for all business units

  • Redesigned ad serving for improved user experience, increasing ad performance by 33%

  • Part of two member team responsible for setup, testing, and tracking ad campaigns across the entire network

09/2011 - 12/2012

Senior Analyst
Direct Energy

Hired as a member of the Leadership Development Program.

  • Managed and developed automatic lead generation program to win internal award and allow client to repurpose 2 full-time employees.
  • Designed and built interactive dashboard integrating 5 data sources for extensive market analysis.

06/2011 - 09/2011

Web Producer
Direct Energy
  • Led design, development, and launch of Direct Energy’s first mobile site with external vendor
  • Implemented and QA’d information and price changes across 10 customer facing web sites

2006 - 2010

BSc Applied Mathematics and Engineering, Mechanical
Queen's University
  • Capstone Design Project (2009-2010)
    • Design of Lacrosse Equipment for Goliath Sports Inc.
  • Applied Mathematics Thesis (2009-2010)
    • Facial Recognition Methods
  • Head Project Manager of First Year Design Course
  • Teaching Assistant in Department of Mathematics and Statistics
  • President of Math Engineering Executive, EngSoc Member